Brand Identity

Scope: Logo, brand mark, hang tag illustration, brand guidelines

The Ask: REINA (Spanish for "queen") is a luxury apparel brand built on hand-harvested Peruvian Pima cotton. It needed a mark that read premium on a garment and carried the brand’s regal story.

Splitting the crown icon from the wordmark gave REINA a flexible mark for print, web and social media, while the hang tag illustration ties the queen concept to the cotton's Peruvian origin.