BRANDING
Form, Function, Feeling
Strategic Design, Lasting Impression
Client: Sausalito Mercantile
To capture the spirit of Sausalito Mercantile’s Western handkerchief line, I developed a custom wordmark and vintage-inspired label for the Western themed handkerchiefs, designed to evoke an Old West aesthetic. The label served as both packaging and a foundational brand asset—built to extend across merchandise and future touchpoints with consistency and character.
Client: Edmonson County Tourism Commission
I created the Edmonson County Tourism Commission logo to capture the natural beauty of Edmonson County, Kentucky—featuring rolling hills, rivers, and the warm tones of a Kentucky sunset. The bold, modern design was built to promote tourism with visual impact, while remaining versatile across applications including merchandise, signage, and single-color formats. The identity reflects the spirit of the area while staying adaptable for a wide range of applications.
Client: Betty Jeffries Boutiques
For over a decade, I’ve partnered with fashion designer Ralph London to craft a suite of brand identities for his growing family of boutiques in Madison, Indiana. This includes Betty Jeffries (women’s), Elsie B (kids), and Love Betty Bridal. Each logo reflects its target consumer with a tailored blend of charm and clarity—while collectively echoing each shop’s nostalgic, vintage-inspired aesthetic. From refreshing existing motifs like the Betty Jeffries daisy to developing entirely new visual systems, the branding evolves with the boutiques while staying true to their timeless appeal.
Client: Fruit of the Loom
At Fruit of the Loom, I designed within an established brand system to develop a wide range of consumer-facing materials—from packaging to waistband graphics, product labels, and planograms. My role focused on translating brand guidelines into cohesive, high-impact executions across physical and digital formats. Whether designing marketing presentations, building out brand style guides, or seasonal packaging updates, I ensured every touchpoint reinforced the brand’s voice, consistency, and shelf presence.
Client: Mammoth Cave National Park
For the Mammoth Masterclass program at Mammoth Cave National Park, I created a bold, one-color logo inspired by the park’s iconic Historic Entrance. The custom illustration balances detail and clarity, designed to be instantly recognizable and adaptable across print, merchandise, and digital applications. The visual style reflects both the scale of the cave and the professional tone of the initiative.
Client: Cave City Chamber of Commerce
For the Cave City Chamber of Commerce, I designed a heritage-style logo inspired by the region’s legacy of cave exploration and tourism. The mark was built to feel timeless and authentic, echoing a vintage travel insignia. It has since been adopted across the city’s signage, merchandise and website—serving as a unified visual identity for both community pride and visitor engagement.