Sausalito Mercantile

Western Handkerchief Collection

Sausalito Mercantile is a California-based brand specializing in boutique-style apparel and accessories.

I was contracted to create a series of original handkerchief illustrations inspired by vintage Southwestern and cowboy motifs. The collection was developed for both online retail—primarily Amazon—and select boutique shops across the Los Angeles area, blending nostalgic style with modern market appeal.

Digital drawing of a desert scene with cacti, a mountain, clouds, and a river, on a tablet with a stylus on a wooden surface.

Each design was custom-drawn on my iPad to capture the rugged charm and Americana spirit of the West.

Digital drawing of Texas-themed illustrations on a tablet, including buffalo skulls, cacti, horses, and a cowboy riding a bucking horse.

The collection was developed for both online retail—primarily Amazon—and select boutique shops across the Los Angeles area, blending nostalgic style with modern market appeal.

The handkerchiefs were rolled and packaged in boxes, each featuring a custom label. I designed a stylized wordmark for the Sausalito Mercantile brand, tailored to evoke a vintage Old West aesthetic. The label design not only enhanced the packaging but was also developed for use across additional merchandise and branding touchpoints.

A box of Western-style handkerchiefs with a label reading 'Sausalitò Mercantile' and illustrations of waves, a tiger, and a palm tree inside a cardboard packaging on a wooden surface.