Russell Athletic Graphic Tees

Illustration / Print Media

Russell Athletic is a notable athletic apparel brand that has a rich heritage that dates back to 1902. I was tasked to create original shirt graphics that pushed the boundaries of Russell’s classic athletic heritage and appealed to a more modern, fashionable market.

I collaborated with colleagues on researching current and future graphic trends to devise a plan for what trends would work best for the Russell brand. Based on this research, I created a variety of unique graphic collections to best fit the brand’s strategy in the competitive market.

I made sure to create designs that appealed to customers that prefer simpler, classic graphics as well as designs that pushed the boundaries with more fashionable, streetwear trends.

These designs were presented to Footlocker, Jimmy Jazz, Kohl’s and a number of other high profile retailers. My team worked closely with these retailers to nail down exactly what designs they preferred for their assortments online and in-store.