Scope: Logo, lockup systems, brand guidelines

The Ask: Clairemont Pins & Pixels is a new premium arcade and bar in Clairemont, CA. The logo needed to read retro without looking dated, and modern without losing arcade energy, while surviving everything from a neon sign to a business card without redesign.

A flat, high-contrast mark with a neon arcade palette let the logo scale cleanly across neon signage, merchandise, and print, with lockup variations built for different placements.

The Results: Primary Logo with alternative lockups. Built to hold up on a variety of scales including apparel, signage and digital.